About Ludlow
At the heart of the Marches
When you arrive in Ludlow, it's not hard to see why many people have fallen in love with place, nor to agree with John Betjeman's description of Ludlow as "the perfect historic town".
Ludlow occupies an elevated site above the river Teme, in southern Shropshire, not far from the border with Herefordshire.
It's a small (population c. 10,000) market town, situated centrally in the Welsh Marches the England-Wales borderlands, an area of unforgettable and varied natural beauty, which is full of hills, valleys, castles and characterful villages and towns. 
Ludlow is a good base to explore this area from: within an hour (often much less), you can experience the delights of Shrewsbury, Shropshire's inimitable capital; the cathedral city of Hereford; 
the south Shropshire hills such as the Longmynd, Caer Caradoc, the Stiperstones and Wenlock Edge; sample real Herefordshire cider and perry; visit Ironbridge, the surprising birthplace of the industrial revolution; or explore the uncrowded hills and valleys of Mid-Wales - we're only ten miles from the Welsh border. More info about what's nearby to Ludlow.